Trademarks

  • 1

    A trademark application

    Only the following information is required:

    • applicant's particulars;
    • trademark;
    • list of goods and/or services to be trademark protected.
  • 2

    Territorial scope of protection

    A trademark may be protected:

    • in Poland by a right of protection granted by the Polish Patent Office;
    • in all European Community countries by the registering of a Community trademark before OHIM;
    • worldwide through International Registration granted by WIPO or throught national patent offices.

Designation that allows a customer to distinguish goods (services) of a given firm from those offered by others. It may be for example:

  • a word;
  • a combination of words, letters, numbers and also a slogan, a name, a company’s name etc.;
  • a figure, ornament, coloristic composition;
  • a logo, combination of wordy and graphic elements;
  • a three-dimensional form (i.e. shape or a package of a product);
  • melody or other acoustic signal.
trademark

Trademark protection is not limited in time and may be extended as long as official fees for the subsequent 10 years protection periods are duly paid.

protection period

 

Trademark protection is a strong and robust marketing tool for promoting a company and its products. Trademarks support the creation of a positive image and the renown of an enterprise, its products and their quality. Trademarks also enable for the distinction of a company’s products from those offered by its competition. Thanks to this, trademarks build confidence and win customers’ loyalty.

A trademark does not only strengthen the position and provide competitive advantage but it is also a trading assets. It has measurable material value and consequently increases revenue.

A number of brands operating in the marketplace are constantly rising and Patent Offices globally have noticed increasing interest in trademark protection.

Despite popular opinion, the cost of protecting a trademark are considerably lower than expenses related to their advertising or marketing. In turn, the benefits of trademark protection are enormous.

Registration of a trademark guarantees its exclusive use in the market and excludes the possibility of its application by other subjects or competitive firms, counterfeiting, and illegal use of it.

A lack of appropriate protection of a mark may lead to long-lasting litigation resulting in the loss of the mark to a competitive firm.

For our clients we not only provide professional lawyer services but mostly help and consultancy at each stage of a prosecution:

  • starting from creating a strategy for protecting a mark, choosing an optimal field of protection and pre-searching the availability of a brand;
  • through all the procedural and legal matters, proceedings, extension of protection, representation concerning litigation, opposition and cancellation, protection of a mark against infringement;
  • to the preparation of contracts, licenses and opinions, the negotiation of contracts, protection abroad, examination of due diligence etc.